Cupertino, Calif. — August 23, 2012 — SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement enterprise-wide, announced today that the company has won four awards in CRM magazine’s 11th Annual CRM Market Leaders Awards program. Judges of the CRM Market Leader Awards, including the CRM industry’s leading analysts and consultants, recognize key players in the fast-growing CRM space that are best responding to the needs of their customers in CRM’s changing market.
This year, SugarCRM advanced in the Sales Force Automation category and was named a Leader, up from One to Watch in 2011. In addition, SugarCRM took home the following awards:
- Winner – Open-Source CRM category
- Leader – Midmarket Suite CRM category
- Leader – Small-Business Suite CRM category
In its article on the CRM Market Leaders Awards, CRM magazine notes that SugarCRM has dominated the Open-Source CRM award category since the magazine launched it in 2008 and calls Sugar CRM the open-source “standard bearer” and “the most significant open-source CRM solution vendor by a wide margin.” In addition, “SugarCRM shows serious signs of moving in on territory that was previously staked out by its CRM competitors,” said David Myron, editorial director of CRM and Speech Technology magazines. “SugarCRM also shows that it is rapidly enhancing and evolving its products to meet the rapid pace of change in the CRM market.”
The full CRM magazine article can be found online at destinationcrm.com.
“SugarCRM recognizes that today’s CRM workforces need to engage with their customers in the open ecosystem in which their customers interact. Businesses need to openly collaborate with their customers, their partners, and across their own departments to effectively reach, understand, and engage with their customers. Sugar’s open platform enables our users to collaborate across their entire enterprise, their partner ecosystem, and their customer ecosystem to connect every customer with the experts they require, the way they require,” said Lorna Heynike, senior vice president, marketing, SugarCRM. “Our terrific showing in this year’s CRM Market Leaders Awards is yet more evidence of the relevance of our open, flexible solution in today’s changing CRM market.”